Website Management • Customer Journey Design • Brand Identity
Organization
Daprich Embroidery
Duration
June 2025 - May 2026
Role
Business Systems & Operations
Industry
Apparel / Fashion Manufacturing
Platforms Used
Systeme.io • Tally • Google Sheet • Canva
Overview
I helped establish Daprich Embroidery's digital presence by designing its customer-facing website, creating a consistent brand identity, managing social media content, and organizing the customer inquiry experience. Through website management, content creation, and digital marketing support, I helped make the business more visible online and easier for customers to discover and contact.
Core Responsibilities
Website Management • Customer Journey Design • Inquiry System Design • Social Media Management • Brand Asset Creation • Administrative Support
Key Contributions
Website Management
Building an Organized Online Presence
Designed and maintained Daprich Embroidery's website to establish a professional online presence and guide customers to the appropriate inquiry path for custom orders, ready-to-wear designs, and bulk embroidery services.
Platform: Systeme.io
Customer Journey
Designing a Smarter Inquiry Experience
Designed a structured inquiry journey by directing customers to different inquiry paths based on their needs. Individual custom orders (1–11 pieces), bulk orders (12+ pieces), and ready-to-wear inquiries each followed their own workflow, helping customers reach the appropriate form while reducing unnecessary questions and simplifying the inquiry process.
Platform: Systeme.io
Social Media
Supporting Consistent Brand Communication
Planned and created social media content to strengthen Daprich Embroidery's online visibility, including Canva graphics, Instagram posts, Facebook content, Stories, Reels, and community engagement through Barong-focused Facebook groups.
Platforms: Facebook + Instragram
Brand Development
Establishing a Professional Brand Identity
Designed Daprich Embroidery's logo and brand assets, creating a consistent visual identity that became the foundation for its website, marketing materials, and social media presence.
Platform: Canva
Digital Marketing
Expanding Digital Reach
Supported Daprich Embroidery's digital growth by publishing content across social media platforms and engaging with niche Facebook communities, helping increase online visibility and attract customer inquiries.
Platform: Facebook
Content Management
Keeping Digital Content Organized
Maintained and updated website content, service information, and digital assets to ensure customers received accurate information while supporting a consistent experience across the website and social media channels.
Platform: Systeme.io
Local Discoverability
Improving Local Business Visibility
Created and managed Daprich Embroidery's Google Business Profile, making it easier for customers to find the business, access contact information, view business hours, visit the website, and navigate directly using Google Maps.
Platform: Google
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