Framer • Funnel Strategy • Landing Pages
Organization
The Funnel Labs
Duration
2026
Role
Funnel Strategist & Systems Designer
Industry
Professional Services
Platforms Used
GoHighLevel • Canva
Overview
The Funnel Labs is my business, created to help service-based businesses simplify their customer journey through strategic systems and automation. This project showcases how I designed a complete lead-to-client experience using GoHighLevel—from attracting qualified leads to streamlining consultation bookings through a clear and intentional workflow.
Core Responsibilities
Customer Journey Design • Funnel Strategy • Landing Page Design • Lead Qualification • Appointment Booking • User Experience Planning
Key Contributions
Customer Journey
Mapping the Client Journey
Designed a clear customer journey that guides visitors from discovery to consultation through a structured process. Each stage was intentionally planned to reduce confusion, build trust, and encourage qualified leads to take the next step.
ChatGPT & Mermaid.ai
Landing Page
Designing a Conversion-Focused Landing Page
Created a landing page that clearly communicates the value of the service, establishes credibility, and directs visitors toward booking a strategy session without unnecessary distractions.
GoHighLevel
Lead Qualification
Qualifying Leads Before the Strategy Call
Designed a Customer Journey Snapshot that gathers essential business information before the consultation. This helps create more productive strategy sessions while ensuring recommendations are tailored to each client's needs.
GoHighLevel
Appointment Booking
Streamlining Strategy Session Booking
Developed a simplified booking experience that allows qualified leads to schedule consultations with minimal friction while maintaining a professional client experience.
GoHighLevel
Systems Strategy
Building a Systems-First Experience
Structured the website around the belief that effective business systems create clarity for both the business owner and the customer. Every section was intentionally connected to support a seamless lead-to-client journey.
GoHighLevel
Next project
Customer Retention System