Framer • CRM Strategy • Loyalty System • UX Design
Organization
Seoul Table
Duration
2026
Role
Systems Designer
Industry
Food & Beverage / Restaurant
Platforms Used
Framer • Tally • Google Sheet • Canva
Overview
This concept project showcases a customer retention system designed for a Korean restaurant using Framer. The website combines a loyalty-focused landing page with customer journey planning, CRM strategy, and lead capture to encourage repeat visits and strengthen long-term customer engagement.
Core Responsibilities
Customer Retention Strategy • Customer Journey Design • Landing Page Design • CRM Strategy • Loyalty System Planning • UX Design
Key Contributions
CUSTOMER JOURNEY
Turning Restaurant Visits Into VIP Relationships
Designed a simple customer journey that moves guests from a physical restaurant visit to the Seoul Table VIP Club. A QR code creates the entry point, leading customers to a dedicated landing page where they can join the club and unlock an exclusive perk.
Platform: Framer
LEAD CAPTURE
Capturing Data With Future Marketing in Mind
Designed the VIP registration form to capture more than basic contact information. Custom fields such as preferred branch, favorite menu item, visit pattern, and birthday create the foundation for future customer segmentation and personalized promotions.
Platform: Tally
CUSTOMER EXPERIENCE
Designing a VIP Experience Customers Want to Join
Created a dedicated VIP Club landing page that gives customers a clear reason to join while introducing Seoul Table's food, branches, and customer experience. The page balances lead capture with brand storytelling so the experience feels like an invitation—not just a form.
Platform: Framer
CRM FOUNDATION
Building the Foundation for Future Retention
Structured the captured customer information into a centralized database, giving Seoul Table an organized foundation for future retention marketing. Phase 1 remains intentionally simple and manual, allowing the business to validate the system and build its customer base before introducing automation.
Platform: Google Sheets
Future Expansion – PHASE 2
From Manual Tracking to Automated Retention
Once the VIP Club has built a meaningful customer base, the system can evolve into a more automated retention engine—using the customer data collected in Phase 1 to support segmentation, personalized offers, birthday campaigns, reactivation, and other targeted communications.
Platform: GoHighLevel
Next project
Digital Foundation & Customer Experience